Posted on August 17, 2015

Review: W7 Cosmetics Ebony Range

Makeup/ product review

w7 cosmetics

If you follow me on Instagram, then you would know that I was recently sent a full range of makeup products from a brand called w7 cosmetics. Some of you may have come across w7 products in your local chemist, as they are widely known for having Naked palette dupes – gotta love a good duplicate!

W7 cosmetics has been in Ireland for the past three years. In such a short space of time, the budget-friendly brand is in over 400 stores nationwide and has over one hundred individual makeup products for eyes, lips, skin and more.

The products I’m going to be reviewing today are from their new Ebony range, which hasn’t officially been launched in Ireland. However, it is available to buy online from Amazon or Ebay.

Without further ado, let’s see what w7 cosmetics has for us dark skinned gals!


w7 ebony shape and define

These palettes are available in three different shades; light , medium and deep. Each palette comes with a compact mirror, and a short guide on how you can achieve that Kim K look:

Apply the sculpting powder to your cheeks. Then apply the highlighting powder above and below the cheekbones for a defined contoured look

Light Shade

            w7 medium w7 light swatch

As much as I love the highlighter, as you can see, this contour shade isn’t right for me at all. It is far too light, and since highlighting and contouring is about creating shadows, the light palette would just defeat the purpose of it for me. I think this shade would suit somebody who has a fairer skin tone than myself.

Medium Shade

               w7 light     w7 medium swatch

The medium shade on the other hand, works a lot better with my skin tone. Out of the three, this was definitely my favourite. It gives my face just the definition it needs. With a few brush strokes, it doesn’t give a hugely obvious highlight and contour, making it perfect for day time wear.

Deep Shade

               w7 deep       w7 deep dark

Although the deeper shade looks ridiculously dark, I think it works really for nights out. Since it is quite pigmented, you don’t need to go to heavy with it at all. With the right techniques, this shade can give you that sculpted and defined look without looking like a drag!


w7 blush perfection

These blushes are available in four different shades. Sand Dune, Pink Sands and Sea Shell have a matte finish, while Red Dawn has a bit of a shimmer in it.

Sand Dune

w7 blush sand dune

This shade is definitely too light for my skin tone, it has a bit of a coral hue to it. It would suit someone who has a fairer skin tone than me and wants to create that natural ‘no make up’ look.

Pink Sands

w7 blush pink

This shade has a pinkier hue. It is one of my favourites for day time makeup because it gives you a natural flush. With this shade, I can have people thinking ‘I woke up like this.’:)

Sea Shell

w7 blush 3

I quite liked this shade and I found that the colour and texture really works well with the shape and define palette. It is slightly darker than the other two, but doesn’t make your face look too heavy. It is very much suited for night wear.

Red Dawn

w7 shimmer

This ones for our sparkling divas. I don’t usually like shimmering blushers, but I was surprised by this one. It works well on the days I don’t have a highlight, but I still want to brighten up my face.

Overall, I was impressed by these w7 products as they were super easy to apply and they set really well on the face. I was very surprised by the quality of them and think they’re an absolute steal! It’s also worth mentioning that the packaging does not give the price away s it doesn’t look cheap at all. You would never guess by looking at them that they’re so affordable!


Here, I used the Shape & Define medium palette with Sea Shell blush and the tiniest bit of Red Dawn:

Other products in this range:

  • Trio Concealer €3.95
  • Lipsticks €3.95
  • Cream to powder foundation €4.95

Hope you enjoyed my write up, keep an eye on the blog for more reviews of other products from this range 🙂

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